A Boston Mystery Solved?
The personality of a "brand"
The key to business is quite frankly personality, without personality your business or your brand becomes dull to the public that you are trying to attract. Your brand has to be creative and if anything should have a story behind it. When you have a unique brand name it has to have some sort of connection to the service or the product that you are selling. There are people that are intrigued by the origin of certain businesses and how they got their name. If you are a start up business, this is a fantastic reference tool. You need ultimately to be in the public mindset, like I've always said nobody talks about "boring" they talk about cool and different. Joe's donuts, fantasy nails, and seashore computers just don't cut it. Take your time with it, there's no need to rush. Remember it has to have some sort of connection to you and the product or service that you are selling, selecting the wrong name can always be very expensive. Another
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