Friday, September 19, 2014

Slow and Steady wins the Race

We have had a wild ride for the past 24 months with expansion cities and being approached by two Hollywood producers to bring Cashunt to Television which has been a fantastic experience and surreal. As we approach our new season in 4 months we will be announcing two new cities for our 15th season.  At that point we will be taking an intelligent break from new expansion and concentrate with the great cities that we currently have in our library. I believe it is a smart move rather than an overload.

     Sometimes businesses look for the golden ring quickly and let's call for what it is..%85 failure.  As the old story of Tourtoise and the Hare goes....slow and steady wins the race, making the hare wonder how the Tourtoise always wins every race he challenged him to.  So we have always taken that approach since Cashunt's inception and we will continue with that formula as we move forward.  Not to say we won't listen to considerations, we will know when the right move is when the time is right.

Thursday, September 18, 2014

Always seek out a mentor..and learn.

    When I was started out with this crazy idea that we call "Cashunt", I really tried to seek out as much research as I could about "games".    I was really influenced and inspired by cultural aspects of, music, comics, classic games, noir, and theater and put them all together into one product. But sometimes that wasn't I seeked out a little guidance to make sure I was pointed to the right direction.  
     So I seeked out people that inspired me in the past, that I would call unbiased and that I call my friends / mentors today. People like Patricia Manning my old marketing/advertising professor, Philip Sabratta my theater professor, and Angela Peri.  Each one different from the other but each one being upfront and honest about the creative direction I was taking.  These lessons they gave me hold true today and will continue to do so..
      With that said if you are looking to make a "change" in your direction, all the power to you! The one thing I would say to you is "don't assume you know it all" because in the end you don't. Seek out a mentor..who he or she may be is different for each and everyone of you.  They could be a family member, good friend, professor, etc. Just seek out that person or persons that are "neutral" in their opinion and someone you can trust.  Be ready for creative criticism, BUT do not get discouraged when you hear it and consider it as a tool to further enhance your product.
       Other mentors are the ones we do not know personally but can learn a heck of a lot from them.  Now with the internet and YouTube you can look up any one you admire and learn from them.  Watch documentaries about those individuals or watch interviews they have done talking about their pitfalls and successes.  The more you take in,  the more you will learn from them and I always encourage you to share to those close to you that are willing to "change" as well.  There is plenty to go around :)
        In the end what ever project you decide to take will realize you will never tire from it or ever look at your watch...because you love it!  But just as musician always practices and feeds their craft, so should you and watch your dream slowly grow into a reality.


Saturday, September 13, 2014

Already Fall?

So here we are already for the Fall, funny how the years go by so fast.  But Fall is always a fun and exciting time for us here at Cashunt!  First of which is this years version of The Haunted Dash taking place in Salem Ma this October for it's 13th season!  This year we have added a little bit more to the game to make it even more challenging..but yes the "rats" are still in the game ;).  The other thing that we are offering with The Haunted Dash only for the month of October is that if the whole group of players come to their game in costume we will give each and every player a discount of their ticket price! Hey your in Salem in the month of October, so let's all get in the spirit! The other thing we are changing is that we are taking out The Turkey Dash for the month of November and making all the city Dashes with a Fall theme instead. With that said if you are planning for a game on "Black Friday" this year we would suggest planning well ahead, Black Friday is one of most popular days!  Lastly we will be in our Fall / Winter Hours starting November 1 where games will take place 7 days a week as usual but start at the top of each hour from 10am to 3pm.  

Till Next Time..

Monday, July 21, 2014

Summer Video Update with new Game Design and The Upcoming Salem Mad Dash!

Cashunt Toronto being pushed back to 2015

Hello Cashunters!

Hope you are all enjoying your summer!  Just want to make a quick update concerning Cashunt going to the great city of Toronto!  As of now looking to host Cashunt games in Toronto in 2015 instead of Fall of 2014.  The reason is simply because we want to continue to establish our presence in Charleston, Philadelphia, Chicago, and NYC before we tackle a new location.   With that being said we see as 2015 as the perfect time to introduce Cashunt in the city of Toronto for our Season 15 line up.  Stay tuned!

Tuesday, April 22, 2014

To Be On Reality TV or Not To Be...That Was The Question..

Hello Cashunters!

      The last 12 months have been amazing for the Cashunt product and interesting at the same time.  The product has grown and we have also added 5 other Cashunt cities to our family which has been working very well. The other thing that happened that some of you might know from previous blogs of the possibilities of the Cashunt being transformed into a television product.
     With that said, in the past year we were approached by two major Hollywood production companies that wanted to take the Cashunt product and make it into a 6 episode reality format competition series.  At first it sounded pretty exciting of Cashunt ending up on one of the (Big 4) networks but there were catches of course.  For those of you that know anything about how the Hollywood  machine works it's pretty simple "what your product is and how that translates to screen" is not a true representation of the product.
      So decisions had to be made and once the essential excitement of being on television wore off, it was about being "real" about our business.  The format game didn't work..too expensive, not a true depiction about the product, etc.  To be honest I was relieved...but they threw me another about a docu-series, that would have the "drama and the goings on, of a behind the scenes look at Cashunt and the other Cashunt cities"
     If there was anything out of the two ideas I was looking for Cashunt to be, it was a competitive TV game show series.  I was definitely not interested in a docu-series format, to their surprise.  A docu-series for the most part is a cheaper way of product to be placed on television..and for the most part it would be"scripted and un scripted". What I explained to the producers is that I didn't like the idea of something I worked so hard for to be exploited.  The exploitation of the business, myself, my team/family, partners, and most importantly my customers...was not in the cards     If you watch most of the docu-series reality shows out have owners criticizing their team, criticizing their patrons / clients and fabricating arguments just to make "Good TV"  Quite frankly, that's just not us..
    So in conclusion I thanked these great people for even considering us and we have been pretty friendly ever since.  The funny thing was that they were surprised at "how normal" I was about the whole thing and passing on it. They had said people would be "jumping hoops just to get on TV"  Truth of the matter is I have a lot of pride of the product and the people around it...and that's as a real as it gets....