Just to let you all know we are taking our Creatively Speaking podcast to Anchor! Give us a listen .. https://anchor.fm/s/25dfba4
Saturday, February 3, 2018
Friday, February 2, 2018
Everybody has their own view on what they need in order to be creative. My biggest tool happens to be music, I find it to be a complete inspiration when it comes to designing a game. The reason why is because quite frankly each song has its own theme as well as its own story. So sometimes as I’m in the middle of designing the look and feel of the game materials and challenges, I’m usually constantly wearing headphones. It pretty much brings me to a completely creative place, and at times I might stop just to listen to lyrics.
Motivation is an interesting dynamic, especially when it comes to music. A lot of people get inspired by the design of the song and the beat, which is completely understood. The beat of a song can change the feeling in your body and maybe pump up your adrenaline (if your at a Gym) But I believe the lyrics are more inspirational there anything. The art of storytelling in a song is rare, but when you find one you need to listen to it more than a couple times. The reason for that is that you may interpret that song differently every single time. A true artist, is an artist that will create a piece of art that can be interpreted a 100 different ways… That is what I call a creative masterpiece.
For me I actually take notes of a particular song and dissect it. From that it might provide me a theme for a challenge or a cosmetic look of the materials. I know that might sound all weird, but if you have played any of our games for the past 18 years, you will clearly see how music plays a major role in the visual art of the game booklets as well as the challenges.
So I can conclude with the following, find a quiet place and listen to your favorite album. I don’t care what type of music it is and listen to each track. If there are 10 tracks there are 10 tales, each one containing a different interpretation and inspiration. So sit back and enjoy, but always have a notebook nearby. Because the moment the needle completes the Album you will have a bunch of content that will help you create and inspire your masterpiece.
Thursday, February 1, 2018
Wednesday, January 31, 2018
Our new CASHUNT city is….
The one thing I love is bringing our product to another city and recreating the game board based on that area. Their have been many cities that we have looked at and and continue to look at, but we study it to make sure it’s a perfect fit. Is it walkable? what is the cultural setting? demographics? and how can we positively expose that city to give our players a new appreciation of the city’s surroundings. Sometime the city works out and we move forward…or it doesn’t. In the end we are not greedy, if anything strategic so we are not wasting our time as well as our potential facilitator of that location.
Sometimes we look at smaller areas / markets where the product can flourish and bring a more unique approach to that market place. Then there are times we might look at a larger city that will bring another approach to our product with a wide variety of clients. With that said we will have 3 new cities in 2018, which one of the 3 will be in Heraklion, Crete (Greece). However I would like to announce the first of the 3 that will start games in April 2018. Along with our partner Awfully Nice Tours we are happy to announce that our first Cashunt city in 2018 will be in Miami, Florida!!!
Miami Florida will give our players a different approach to the Cashunt product with new challenges and twists and turns..which has been our trademark for the past 18 Seasons. Cashunt: Miami will offer games for Customized Corporate Team building, Customized Birthday Experiences, Custom Wedding Party Experiences, and its general game Cashunt’s Miami Mad Dash! The setting of the game will take place in a portion of South Beach and utilized the funky and cool area of Wynwood!
We are very excited on this new location, and have finally added another “warm area” to our library….but there is another one coming in May ;) Stay tuned folks! In the meantime to learn about Cashunt: Miami or any of our other cities or you would like to bring out product to your area…visit our site www.cashunt.com.
Thursday, January 25, 2018
One of the coolest parts of our business is to find new locations for our product that will bring a new game element / theme to the new city that is chosen….but we are picky. A lot of businesses..want to grow rapidly which is fantastic…but that is not our method..I believe rapid growth tarnishes the novelty of the product. For us when we pick a new city it might take a year even two, but it has to fit the criteria. The “criteria” being location, working with the right people, how we can develop our game and have it reinvent itself every year, etc…which we will keep to ourselves. ;)
In 18 Years of Cashunt the one thing we are proud of is our reputation..and how that reflects is via the constant repeat clients as well as the fresh faces we see year after year. Building a business is definitely not as easy as people would imagine, just like any other business it takes alot of what many people see as a treaded word..”Work” ;) Once that is achieved and you can sacrifice a few things for some time…then your product’s execution will bring you some Bliss. The trick is you have to keep at it.
Anyhow, with that said we will be unveiling 2 new Cashunt cities tomorrow, both finally in warm areas of the country! Yay!!!!! One will kick off in April and the other soon to follow! The other passion project city which will take off in Late Spring is our first International location in Greece, on the beautiful island of Crete!
Slow and steady wins the race and that is my advice for everyone…that approach will give you victory. I promise you..