The last 12 months have been amazing for the Cashunt product and interesting at the same time. The product has grown and we have also added 5 other Cashunt cities to our family which has been working very well. The other thing that happened that some of you might know from previous blogs of the possibilities of the Cashunt being transformed into a television product.
With that said, in the past year we were approached by two major Hollywood production companies that wanted to take the Cashunt product and make it into a 6 episode reality format competition series. At first it sounded pretty exciting of Cashunt ending up on one of the (Big 4) networks but there were catches of course. For those of you that know anything about how the Hollywood machine works it's pretty simple "what your product is and how that translates to screen" is not a true representation of the product.
So decisions had to be made and once the essential excitement of being on television wore off, it was about being "real" about our business. The format game didn't work..too expensive, not a true depiction about the product, etc. To be honest I was relieved...but they threw me another option...how about a docu-series, that would have the "drama and the goings on, of a behind the scenes look at Cashunt and the other Cashunt cities"
If there was anything out of the two ideas I was looking for Cashunt to be, it was a competitive TV game show series. I was definitely not interested in a docu-series format, to their surprise. A docu-series for the most part is a cheaper way of product to be placed on television..and for the most part it would be"scripted and un scripted". What I explained to the producers is that I didn't like the idea of something I worked so hard for to be exploited. The exploitation of the business, myself, my team/family, partners, and most importantly my customers...was not in the cards If you watch most of the docu-series reality shows out there..you have owners criticizing their team, criticizing their patrons / clients and fabricating arguments just to make "Good TV" Quite frankly, that's just not us..
So in conclusion I thanked these great people for even considering us and we have been pretty friendly ever since. The funny thing was that they were surprised at "how normal" I was about the whole thing and passing on it. They had said people would be "jumping hoops just to get on TV" Truth of the matter is I have a lot of pride of the product and the people around it...and that's as a real as it gets....
Tuesday, April 22, 2014
Thursday, April 3, 2014
One of the things that has always been a huge factor in all of our Cashunt games is the ever changing challenges that we offer every year. Sometimes those challenges become pretty memorable so much so that a few years ago we created "spin off" games as expirament. Those games were The Gold Rush and The Secret Race, and really created another branch to our game family. Last year we debuted the Art Dash which did very well and really opened a lot of people/players eyes to all the cool public art the city of Boston offers. This year I decided to keep the Art Dash because of it's cool exposure to the city. We are also bringing back a very popular challenge and making it it's own game but we are just changing the game's title. So the game that was once called The Secret Race is now called Cashunt:Secrets which after completing the game design...I wish I could have played it! Art Dash is currently playing, we are hoping to debut Secrets in the summer. Shhhhhhhhh....
Wednesday, April 2, 2014
We are very close to partnering up with Tourguys in Toronto, Canada to start offering games it their fantastic city! This will be a totally different flavor of game and really concentrate just like our other locations of their beautiful and hip location. With the inclusion on New York City this season Tornoto is a great second location for this season. There might be a third location this year..but we can't talk about it right now because it's an avenue that is not officially decided. Right now the other cities that we are concentrating in bringing Cashunt for 2015 is Savannah, Ga and San Diego, Ca. After this really harsh New England Weather I'm thinking of warmer locations. Cashunt Toronto will hopefully start in late spring/early summer.