Tuesday, April 22, 2014

To Be On Reality TV or Not To Be...That Was The Question..

Hello Cashunters!

      The last 12 months have been amazing for the Cashunt product and interesting at the same time.  The product has grown and we have also added 5 other Cashunt cities to our family which has been working very well. The other thing that happened that some of you might know from previous blogs of the possibilities of the Cashunt being transformed into a television product.
     With that said, in the past year we were approached by two major Hollywood production companies that wanted to take the Cashunt product and make it into a 6 episode reality format competition series.  At first it sounded pretty exciting of Cashunt ending up on one of the (Big 4) networks but there were catches of course.  For those of you that know anything about how the Hollywood  machine works it's pretty simple "what your product is and how that translates to screen" is not a true representation of the product.
      So decisions had to be made and once the essential excitement of being on television wore off, it was about being "real" about our business.  The format game didn't work..too expensive, not a true depiction about the product, etc.  To be honest I was relieved...but they threw me another option...how about a docu-series, that would have the "drama and the goings on, of a behind the scenes look at Cashunt and the other Cashunt cities"
     If there was anything out of the two ideas I was looking for Cashunt to be, it was a competitive TV game show series.  I was definitely not interested in a docu-series format, to their surprise.  A docu-series for the most part is a cheaper way of product to be placed on television..and for the most part it would be"scripted and un scripted". What I explained to the producers is that I didn't like the idea of something I worked so hard for to be exploited.  The exploitation of the business, myself, my team/family, partners, and most importantly my customers...was not in the cards     If you watch most of the docu-series reality shows out there..you have owners criticizing their team, criticizing their patrons / clients and fabricating arguments just to make "Good TV"  Quite frankly, that's just not us..
    So in conclusion I thanked these great people for even considering us and we have been pretty friendly ever since.  The funny thing was that they were surprised at "how normal" I was about the whole thing and passing on it. They had said people would be "jumping hoops just to get on TV"  Truth of the matter is I have a lot of pride of the product and the people around it...and that's as a real as it gets....


No comments:

Post a Comment